This is the way I see the perceptions of Amsterdam being handled by various persons. There are no direct quotes here, just my perceptions and paraphrasing: News Story: Amsterdam Downtown Mixer A Success Recorder: Print it Fox: Where’s Amsterdam again? YNN: Ho hum News Story: Trade Center Pillar Arrives in Amsterdam Recorder: Print it WNYT: Pass WTEN: [...]
Archive for the ‘City Marketing’ Category
I thought it was ironic that last week we saw a string of crime-related stories come out at the same time as we were discussing the role of the local media in shaping Amsterdam’s perception of itself. The bad news started with vandalism in the Riverlink Park, then attempted robbery of a pizza delivery person, [...]
One of the very first objectives the Comprehensive Plan suggests is marketing the city. Improve Amsterdam’s Image and Identity in the Region Market Amsterdam effectively to the Capital District region and beyond. Overcome negative perceptions and emphasize the community’s positive attributes, such as: nice neighborhoods, cultural diversity, beautiful parks, great-tasting and abundant water, excellent golf course, [...]
